Fred Stutzman, a leading expert on social software and online social networks, is proud to offer the Scaling Social Networks workshop for booking by select clients. Drawing on his extensive experience analyzing online social networks, this half- or full-day workshop delivers the critical knowledge business, non-profit and governmental organizations need to succeed in the fast-moving field of online social networks.

Utilizing the most up-to-date research in the field, this workshop delivers essential, no-hype insight and analysis that organizations need to make informed decisions in the social software and social networks space. Designed with the non-specialist in mind, the workshop mixes case- and research-based modules with an open "unconference" format, encouraging interactivity, brainstorming and feedback-based learning.

Scaling Social Networks focuses on issues of relevance to organizations: Social networks adoption, use and motivations, privacy and security, as well as business models and revenue development. Workshop attendees will develop a framework for understanding online social networks, leading to better analysis and evaluation of internal and third-party social network initiatives.

Fred Stutzman is an engaging, dynamic speaker with a unique ability to communicate complex topics; Scaling Social Networks is an interesting, enjoyable and educational experience that will benefit organization members of all skill and level.

Booking and Inquiries:
To book a workshop or request more information, contact Fred Stutzman at fstutzman@gmail.com. Special rates are offered for non-profit organizations and certain governmental organizations.



About Fred:
Fred Stutzman is a leading expert in the field of social networks and social software. Currently working on a Ph.D. at the University of North Carolina's School of Information and Library Science, Stutzman has spent the last four years studying, researching and teaching online social networks. In addition to his research, Stutzman co-created and developed the leading Web 2.0 identity management service ClaimID.com.

Fred's work has been covered by leading media outlets including: Wired, Newsweek, USA Today, the Wall Street Journal, Financial Times and Washington Post. He has served as a consultant or advisor to the presidential campaigns of John Kerry, Wesley Clark and John Edwards, the MacArthur Foundation, and organizations large and small. His analysis is sought by leading research organizations, including the Pew Internet and American Life Project, National Science Foundation-funded projects, and the European Network and Information Security Agency.

In addition to his research accomplishments, Stutzman is an accomplished speaker and presenter. He has delivered over fifty research talks to audiences large and small, including audiences at Yahoo! and Google. An experienced conference and workshop organizer, Stutzman managed BarCampRDU (a 200-person unconference), and the Social Software Symposium. Fred's blog, Unit Structures, has over 2500 subscribers, and when he isn't blogging he's working on a book for Morgan-Claypool entitled "Research and Analysis of Online Social Networks."



Example Workshop Schedule (Full-Day)

8:30-9:00 Module I. Social Networks Introduction and Overview
9:15-9:45 Module II. Social Network Adoption, Use Motivation
9:45-10:15 Mid-morning break
10:30-11:15 Module III. Social Networks Business Models
11:30-12:30 Brainstorming Lunch
12:30-1:30 Idea Pitch and Analysis
1:30-2:00 Module IV. Social Network Privacy and Security
2:00-2-15 Module V. Social Networks: The Next Five Years
2:15-2:45 Open Space Wrap-Up
3:30-4:30 Executive Consulting Session