Comments on: Facebook’s Critical Success Factors

By: Unit Structures – When is a Social Network not a Social Network

Unit Structures – When is a Social Network not a Social Network — Mon, 15 Sep 2008 16:01:41 +0000

[...] user’s perspective. Facebook was not shaped by a corporate mantra of utility; it was a simple stroke of luck that Facebook geographically bounded its networks to create “close” networks. [...]

By: Toby

Toby — Mon, 14 Apr 2008 23:51:00 +0000

I’m a Chinese (a Asian country), but I live in New Zealand (a Western country) since I was teenager. The Facebook is very popular here and a lot of my friends are come from Asia. In my opinion, the language is the first wall block people who cannot use their first language on Facebook.

By: Rex

Rex — Thu, 06 Mar 2008 16:59:00 +0000

it’s funny view about the success of facebook… but It’s not suit for ASIA people. Aisa people love to join after taking a deep view of that website, so as you’ve seen, the pictures and pictures, full of beauties and cute smile to attractive the man comeing and joining… Facebook may never success into ASIA marketing.

By: Joseph O'Connell

Joseph O'Connell — Thu, 18 May 2006 04:51:00 +0000

Good insights. I'll sum up two success factors that really resonate for me, restating more or less what you mentioned above but in a slightly different way:

1. Having a gated community, especially one where membership is vetted (in the case of Facebook, via verifying legit college email addresses), is a huge bonus to building trust. Trust = participation.

2. The more pivot points, the better. Pivoting on college, contacts, on what classes you're attending, and what groups you belong to... it helps build identity and shared experiences that are relevant and deep. And, because most of Facebook's pivot points are tied to affiliations and relationships that are based in the real world, they have a stronger bond than, say, "people who listen to the same music."