Over on the Complexity and Social Networks blog, the team has posted a case study of aSmallWorld.net, an exclusive social network for rich people who love to go clubbing and buy luxury goods. The authors write:
Yesterday, our teaching case on aSmallWorld.net was released. It is publicly available on the PNG working paper series site.The case addresses several issues from the social network and online social networking literature. The case’s objective is to help students understand how existing offline social ties and interpersonal relationships can be transformed into a powerful online social network/online community which is attractive from several perspectives, such as social networking, online advertising, and entrepreneurial activity.
Link to the paper. (pdf)
Tags: social networks
