For the past few days, I’ve been playing around with Muxtape. For those who haven’t seen it, Muxtape is a
website that allows you to create and share digital mixtapes. For those of us raised in the age of the mixtape, Muxtape is a wonderful find; it evokes warm memories of a youth spent hunched over a dubbing cassette deck, creating mixes for friends and (potential) loved ones. Muxtape is also surprisingly authentic – a “one name, one tape” policy is appropriately analog, and it also takes some time to create/upload (likely more a technical limitation than purposeful authenticity, but I like it).
Muxtape creator Justin Ouellette describes the project: “you can create a muxtape and upload up to twelve songs curated by you”. I’m particularly interested by the curation aspect, and not just because I’m in a LIS School. I see curation, and services built around curation as a tremendous emergent trend in social software.
Lets place things in a historical context. During Web 1.0, space was expensive, skills were limted, and digital media capabilities were nascent. The result was a curated web, but one with sub-par content that wasn’t personally engaging. Web 2.0 stood in sharp contrast to Web1; space was limitless, few skills were required, and rich media was everywhere. To our collective surprise, unlimited content proves an non-engaging as poor content. The curated web represents a reaction to this abundance: the re-introduction of curation (or editorship) is a very natural step towards making abundance engaging.
Look around at the software you love: your small, curated networks in Twitter stand in opposition to the monolith Facebook. Flickr, a product where norms enforce heavy curation, is a sense of pride for many. This trend continues in software like Tumblr, Seesmic, etc. – these exciting new networks create small, curated and close spaces for production/consumption. This stands sharply in opposition to the endless decontextualized mess of software-of-the-moment Friendfeed, as well as the market-centric ideologies of data portability. On a related note, Thomas Vander Wal elegantly addresses the context problem in a video he’s entitled “Granular Social Network.”
This is an exciting new direction for consumer web technologies. And while abundance works in some contexts (Google search), it doesn’t in most social contexts. How we dress, who we hang out with, etc. are all natural forms of curation – it only makes sense that our software should reflect this behavior. The market is not full of transparent-society ideologues like those who run venture capital firms.
Finally, I think there’s an important point to be made regarding form. Perhaps in reaction to the richness and complexity of Web 2.0, our production is increasingly embracing simplicity. The arms race on the web is no longer about technology, but about imagination. There are nearly countless forms into which small text, or mp3, or photos
, can be assembled. To this extent, the fuel of the next web is bricolage, as opposed to the more inherently techno-capitalist notions of mashup and remix.
Oh yes, you can find my awesome muxtape here: http://chimprawk.muxtape.com.