Comments on: Obama and the Internet http://fstutzman.com/2008/06/16/obama-and-the-internet/ Thoughts about information, social networks, and privacy Thu, 25 Feb 2010 20:08:52 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: jkd http://fstutzman.com/2008/06/16/obama-and-the-internet/comment-page-1/#comment-1281 jkd Tue, 17 Jun 2008 03:22:00 +0000 http://127.0.0.1/~fred/projects/blog/?p=610#comment-1281 There was a great article by Chris Hayes in "The Nation" a few months back (that I somehow can't find) about how Obama and Clinton had the opposite reactions to the results of the Dean campaign. Basically, Clinton's campaign took the Dean campaign as a testimony to the fact that you have to run a top-down, hierarchical campaign. The Obama campaign took the lesson that in order to run a people-powered campaign, you have set up the tools in advance to make sure that when a rush of enthusiasm arrived, people could be given something - and something constructive - to do. <br/><br/>And they've done that, by setting up an operation on the back end, coordinating the voter rolls, volunteer databases, fundraising operations and everything else that's not sexy but that makes campaigns run and wins elections. So, it's not "the Internet" but by integrating pretty basic but well-wrought business management tools, the Obama campaign did revolutionize at least Democratic campaigns. There was a great article by Chris Hayes in “The Nation” a few months back (that I somehow can’t find) about how Obama and Clinton had the opposite reactions to the results of the Dean campaign. Basically, Clinton’s campaign took the Dean campaign as a testimony to the fact that you have to run a top-down, hierarchical campaign. The Obama campaign took the lesson that in order to run a people-powered campaign, you have set up the tools in advance to make sure that when a rush of enthusiasm arrived, people could be given something – and something constructive – to do.

And they’ve done that, by setting up an operation on the back end, coordinating the voter rolls, volunteer databases, fundraising operations and everything else that’s not sexy but that makes campaigns run and wins elections. So, it’s not “the Internet” but by integrating pretty basic but well-wrought business management tools, the Obama campaign did revolutionize at least Democratic campaigns.

]]> By: Johnson http://fstutzman.com/2008/06/16/obama-and-the-internet/comment-page-1/#comment-1280 Johnson Tue, 17 Jun 2008 02:16:00 +0000 http://127.0.0.1/~fred/projects/blog/?p=610#comment-1280 Hi Fred,<br/><br/>Thanks for covering this, I think you should also refer to this amazing analysis done by the folks over at divinity Metrics using their Scope video platform. They have done an in-depth analysis of all the video uploaded by the users from across the globe for the democratic primaries election.<br/><br/>http://www.divinitymetrics.com/blog/?p=100<br/><br/>This is the type of research that proves the online video has become a very effective mass communication tool and has played a very critical role in the primaries. Hi Fred,

Thanks for covering this, I think you should also refer to this amazing analysis done by the folks over at divinity Metrics using their Scope video platform. They have done an in-depth analysis of all the video uploaded by the users from across the globe for the democratic primaries election.

http://www.divinitymetrics.com/blog/?p=100

This is the type of research that proves the online video has become a very effective mass communication tool and has played a very critical role in the primaries.

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