Nancy Baym has released the slides and writeup of a smart talk she recently gave regarding social practice and online music fandom. She highlights a number of the key activities of online fandom, drawing the themes out to show how producers can leverage fans and technologies to increase engagement. While the talk is rooted in music fandom, Baym’s advice is applicable across multiple domains. If you’re producing online content, read Baym’s talk.
I identify 5 key social practices in fandom, 5 reasons the internet has superpowered fans, and make 4 suggestions for how artists and those who represent them can make this work for everyone. I argue that the key to fostering fans’ strong connections to artists is fostering their connections to one another by understanding and nurturing the activities that bind them together in their fandom.
via Online Fandom » Relating to Fans Means Helping Them Relate to Each Other.
[...] Jo Kim has released a new talk about game mechanics in social media. It is a great complement to Nancy Baym’s talk about social practice in online media. I’ve embedded the slides – or you can check them out [...]