Post-Gazette on 35+ Facebook Adoption

This morning’s Pittsburgh Post-Gazette has a trends article on adoption of Facebook by older users, featuring a quote from yours truly.

To friend or not to friend: That’s just one of the many vexing challenges confronting baby boomer Facebook users — the fastest growing demographic on a site that has exploded in popularity in 2008, growing 127 percent to 222 million visitors and ranked as the top social networking site worldwide.

Facebook has not released statistics detailing the ages of those new visitors, but nearly a third of Facebook users are between the ages of 35 and 54, according to Comscore, an online audience measuring company.

via OMG Mom’s on Facebook And so are a lot of boomers.

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3 comments

  1. Just a note, thanks to a quirk of history, it’s ‘Pittsburgh’. If I remember correctly, at one point federal legislation caused the city to lose its ‘h’ in the interest of standardized spelling, but the name subsequently reverted.

  2. Thanks for the catch!

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