I’m happy to announce my newest productivity software: Anti-Social. Anti-Social is a neat little productivity application for Macs that turns off the social parts of the internet. When Anti-Social is running, you’re locked away from hundreds of distracting social media sites, including Facebook, Twitter and other sites you specify.
I developed Anti-Social because of a problem I ran into consistently with Freedom – I loved being offline, but found myself frustrated when I needed to look up a citation or a new article when Freedom was running. Anti-Social allows you to tune out the social parts of the web – Twitter, Facebook, etc. – while allowing you access to research materials, Google, and other invaluable resources. I’ve been using it for the past few weeks while working on an R&R – Anti-Social allowed me to remain in focused writing mode, while allowing me to research as I revised the manuscript.
Together, Freedom and Anti-Social represent an emergent computing phenomena I’ve been calling “80% computing.” By taking problems that are socially or computationally hard (e.g. changing habits, reducing compulsive surfing), and providing imperfect solutions, I’ve found there’s an interesting spot in the market. I wonder what other highly complex problems (e.g. productivity) we could solve with 80% solutions? If we move away from perfection as a computational standard, and allow individuals to adapt their practice to imperfect technologies, we may be able to develop some very simple solutions to very challenging problems.
Along those lines, the Economist recently profiled my software in a wonderful article. I’ll quote at length:
“CLEAR your screen and clear your mind.” That is the philosophy behind a new wave of dedicated software utilities, and special modes in word-processing packages and other applications, that do away with distractions to enable you to get on with your work. The problem with working on a computer, after all, is that computers provide so many appealing alternatives to doing anything useful: you can procrastinate for hours, checking e-mail, browsing social-networking sites or keeping up with Twitter.
But in its severity and simplicity, Freedom (for Macintosh and Windows) may be the ultimate tool to ward off distractions: the virtual equivalent of retiring to a remote getaway, or going on a writers’ retreat, to get things done.
But fans of Freedom are not concerned by such philosophical niceties; they use it because it makes them more productive. Peter Sagal, the host of the American public radio show “Wait Wait…Don’t Tell Me!”, is one such fan. He has no trouble writing to a strict deadline at work. But outside work, “I simply can’t resist the call of a website or an RSS feeder or now my Twitter feed. I simply can’t do it,” he says. Before he started using Freedom he managed to write a book, but only by unplugging his cable modem to cut off his internet access. “But that was too easy to plug back in,” he says. The internet, he grumbles, has “murdered” his ability to do extracurricular creative work, such as writing books, plays and screenplays.
Hardware and software are usually sold on the basis that they can do more, do things faster or have whizzy new features. There is clearly a place for products that are simple to use and hide complexity—a hallmark of Apple’s products. It is perhaps more surprising that there also seems to be demand for products that disable features. But for people trying to get things done, a hobbled computer may in fact be more useful than a fully functional one, for an hour or two at least. Temporarily worse can, in some ways, be better.
Artwork from the Economist.
Of note, the New York Post also ran an article that prominently featured Freedom and Anti-Social. The title of the article was a classic Post headline: Fatal Distraction.
I should close with the following. First, I am aware that spending time writing anti-procrastination software is actually meta-procrastination. Second, Anti-Social really is great. Check it out. It is a revelation to be on the un-social Internet. Finally, I’m waiting for Peter Sagal to come and ask me for a percentage of my sales. He is simply too kind with his advocacy of Freedom!
[...] social media researcher Fred Stutzman (glamour shot at left) this week announced the release of Anti-Social, his social media-blocking productivity software for Mac OS [...]
This sounds wonderful. I’d love to be able to do my dissertation research but be able to block social networking. But I have a PC. Any plans on creating at Windows version, like you did with Freedom? And, BTW, thank you for that.
Seconding the request for a Windows version of Anti-Social! Is that in the works? (Please?)
I concur! A Windows version please and thank you!
Also hoping for Anti-Social for Windows, the most widely used OS in the world, after all.
How much longer will windows users have to wait for Anti-Social? I personally know 8 people willing to pay for this software!
Need this for PC! Any plans to make it happen?
+1 PC version
please please please make a windows port!!!
Yes please make a verion for PC!!!!!
Also would love to have a version for Windows. Any plans?
I’ll join the fray and put in my request for a Windows version of Anti-Social.
Also would pay for a PC version.
Without Anti-Social for Windows, I’ll never finish my book. Please. Pretty please. Pretty please with sugar on top.
I’m begging you. No kidding. I have to research online, so blocking net access completely won’t work.
Ideally I’d like to be able to set up times when I can access email (and/or social sites) during specific times (like onehour in the morning and one hour in the afternoon).
But honestly, however you do it will be fine by me as long as it’s not as klunky as K9. And yes, I have cold, hard cash at the ready.
Many thanks for your consideration!
[...] counts. If both your laptop fails, and Google goes down, you have bigger problems. Also, get Antisocial or if you have a PC (I do) get Freedom. Yes, you have to pay for them, but you’re paying how [...]
Is there any word? Any hope? Is it hard to adapt Freedom in this manner? There are now several products like this out there for Mac but nothing for Windows.