Facebook recently changed their search function from a faceted interface to more Google-like free text interface. After evaluating it, I have come to the conclusion it may fail to serve the Facebook user base. This has led me to ponder rightness-of-fit in search interfaces, primarily making me think about how important facets are in people-search.
First, what are facets? In the context of the Facebook, facets are the things about us. For example, if you’re single, a graduate student and studying anthropology, those are three facets of your identity. A faceted search interface lets you select from available facets, essentially creating a narrowed result set of the full corpus. The key in faceted search is the searcher has the ability to know all of the facets available for their search. Understanding the corpus empowers the searcher. The searcher has confidence that the result set is exhaustive, which is important in the context of identity search.
How people search for each other is not exhaustively documented. In a master’s thesis entitled A Framework for the Development of a Social Linking Theory, Tom Ciszek explores, but doesn’t address the particulars of identity search. I feel, however, that we can probably match up identity search pretty well to our existing understanding of information retrieval. In identity search, we are either finders or browsers. The finder is looking for an explicit good – a person they’ve met or wish to research. The browser, on the other hand, is looking to explore a subset of all people, whether that be singles looking for other singles, conservatives looking for other conservatives, and so forth.
The thing about facets is that when we search with them, we know we’re getting back all possible matches. In the context of people search, this is very important. In browsing, we’re willing to exhaustively examine a result set, which is traditionally associated with recall; in people search, however, we want precision in our result set so that we’re sure we’re not missing anyone. By taking the native faceted interface and replacing it with a google-like interface, I imagine that many people interested in the browsing side of people search will be frustrated. By empowering the user with simplicity, the elegant power and precision of faceted search are lost.
The problems are twofold. First, the taxonomy that the search keys on is no longer at the hands of the users. For example, searching for senior, a term traditionally identified with fourth-year undergraduates, returns only 149 results in the UNC Facebook. How can this be? Well, as it turns out, the Facebook only knows date information, so you actually need to search the year of graduation to find seniors. Not a big deal, right? Well, take that problem and magnify it over the hundreds of different facets we can have in the Facebook (there are 7 or 8 political affiliations, hundreds of majors and minors, etc), and you realize there’s no way a browser could ever recall the entire taxonomy. In making things simpler, they’ve actually become significantly more difficult. The second problem is that matches are now fuzzy, so even if you master the taxonomy, precision is a thing of the past. Searching for 2009 liberal returns a result set that matches 2009 and liberal anywhere in the profile, including students who are “very liberal” or who “hate liberal people”. The confidence that comes in being able to narrow down a result set by facet are lost.
I admit that how we search for each others is not a known entity. Its been a long while since I’ve logged on to a dating site, but search in those interfaces always key on facets (smoking/non-smoking, religion, education, etc). When we’re trying to find people, we want to be able to join, narrow and explore exhaustively. False positives are frustrating, and the notion that we might miss someone even more so. The Facebook is not ostensibly about dating, but a large part of the behavior of the students is discovery, a process not unlike the precurson to dating. As I’ve said before, as long as the Facebook gives students interesting, satisfying ways to discover each other, they are on the right track. By choosing simplicity over information needs, I can’t help but think this is a step in the wrong direction.